One expert. A whole market, mapped.

Footprint audits a local business’s entire digital presence — and every competitor’s — then re-audits the whole set every week. It replaces the dozen tools a consultant normally stitches together by hand with one pipeline that measures, scores, and hands a human expert a reviewed, prioritized worklist.

Weekly

Re-audits of every tracked business and competitor —
no one has to remember to run anything

7

Scoring categories per business, weighted
to the industry being measured

~15

Data sources unified into one canonical record — website crawl,
listings, reviews, search, ads, page performance

100%

Of machine-suggested findings reviewed by a
human operator before a client sees them

A truthful competitive picture takes a dozen tools — or one.

To honestly answer “where do we stand against the businesses down the street?”, a consultant normally stitches together a crawler, an SEO suite, review monitors, ad libraries, and performance checkers — by hand, every time. It’s slow, it’s error-prone, and it goes stale the week after it’s done.

And there’s a new question owners have started asking that none of those tools answer: when someone asks an AI assistant for a recommendation, are you the business it cites — or is it your competitor?

/ THE APPROACH

Measure with code. Judge with people.

01

Crawl and extract.

Footprint’s own crawler reads the business’s website — pages, platform, contact data, social presence — with no third-party dependencies.

02

Enrich from every angle.

Listings, reviews, search visibility, traffic estimates, ad transparency, page performance — and live checks of whether AI assistants cite the business. Only legitimately public or client-authorized sources, ever.

03

Score deterministically.

Seven categories, 0–100, weighted to the industry. The scoring is rubric-driven code — the AI writes the plain-language synthesis and recommendations, it doesn’t do the math.

04

A human reviews everything.

Machine-discovered listings, data conflicts, and recommendations all route through an operator’s review queue before anything reaches a client. The expert’s resolutions stick across every future re-audit.

Surveillance-team output. One operator.

Footprint runs in production today as the engine behind Blackfrog’s own client and prospect audits: every tracked business re-audited weekly, trends accumulating week over week, findings landing in a prioritized worklist. It’s what “amplify the expert” looks like applied to market intelligence — one operator doing the watching that used to take a research team, with judgment kept human at every step.

No staff displaced. The machine gathers and scores; a person confirms every finding before it counts.

Why a process-engineering firm built this

Footprint exists because our clients kept asking a process question — “where are we losing ground, and what should we fix first?” — that deserved a measured answer, not a guess. It’s the FUSE discipline pointed at a market instead of a workflow. See how we work →

See your whole market in one picture.

Bring the name of the competitor that worries you — or just your own business. We’ll point Footprint at your market and walk you through the picture it builds: scored, reviewed, and prioritized.