One expert. A whole market, mapped.
Footprint audits a local business’s entire digital presence — and every competitor’s — then re-audits the whole set every week. It replaces the dozen tools a consultant normally stitches together by hand with one pipeline that measures, scores, and hands a human expert a reviewed, prioritized worklist.
no one has to remember to run anything
to the industry being measured
listings, reviews, search, ads, page performance
human operator before a client sees them
A truthful competitive picture takes a dozen tools — or one.
To honestly answer “where do we stand against the businesses down the street?”, a consultant normally stitches together a crawler, an SEO suite, review monitors, ad libraries, and performance checkers — by hand, every time. It’s slow, it’s error-prone, and it goes stale the week after it’s done.
And there’s a new question owners have started asking that none of those tools answer: when someone asks an AI assistant for a recommendation, are you the business it cites — or is it your competitor?
Measure with code. Judge with people.
Crawl and extract.
Footprint’s own crawler reads the business’s website — pages, platform, contact data, social presence — with no third-party dependencies.
Enrich from every angle.
Listings, reviews, search visibility, traffic estimates, ad transparency, page performance — and live checks of whether AI assistants cite the business. Only legitimately public or client-authorized sources, ever.
Score deterministically.
Seven categories, 0–100, weighted to the industry. The scoring is rubric-driven code — the AI writes the plain-language synthesis and recommendations, it doesn’t do the math.
A human reviews everything.
Machine-discovered listings, data conflicts, and recommendations all route through an operator’s review queue before anything reaches a client. The expert’s resolutions stick across every future re-audit.
Surveillance-team output. One operator.
Footprint runs in production today as the engine behind Blackfrog’s own client and prospect audits: every tracked business re-audited weekly, trends accumulating week over week, findings landing in a prioritized worklist. It’s what “amplify the expert” looks like applied to market intelligence — one operator doing the watching that used to take a research team, with judgment kept human at every step.
No staff displaced. The machine gathers and scores; a person confirms every finding before it counts.
Why a process-engineering firm built this
Footprint exists because our clients kept asking a process question — “where are we losing ground, and what should we fix first?” — that deserved a measured answer, not a guess. It’s the FUSE discipline pointed at a market instead of a workflow. See how we work →
See your whole market in one picture.
Bring the name of the competitor that worries you — or just your own business. We’ll point Footprint at your market and walk you through the picture it builds: scored, reviewed, and prioritized.
Can one person run competitive intelligence for a whole market?
Footprint re-audits every tracked business and competitor every week without anyone remembering to run anything, unifying roughly 15 data sources into one canonical record per business and scoring 7 categories weighted to the industry. It’s surveillance-team output from a single operator — and 100% of machine-suggested findings are reviewed by a person before a client sees them.
What competitive questions can it answer that other tools can't?
Beyond the usual — reviews, listings, search, ads, page performance — it answers the new one owners are asking: when someone asks an AI assistant for a recommendation, are you the business it cites, or your competitor? Measure with code; judge with people. One record, your whole market, refreshed while you sleep.
Practical AI for small and mid-sized business. Live products, verified numbers, and your experts in charge of every decision.